Get engagement rate % from views, likes, and comments—plus a High / Average / Low read and the raw counts. Free, no login.
Supports: youtube.com/watch?v=… · youtu.be/… · video ID
The results panel starts with a grey strip: thumbnail, title, and a single line for channel name · publish date so you never confuse which video you measured. Under that, the engagement rate appears large, next to a High / Average / Low badge, with the exact formula spelled out: ER = (Likes + Comments) / Views × 100. (Public dislike counts are not available from YouTube's API, so they are not part of this calculation.)
The bottom row shows Views, Likes, and Comments in three columns—the same figures used in the formula—so you can spot odd ratios or tiny sample sizes before trusting the percentage. Rough benchmarks on YouTube: above 4% is often strong, 1–4% is typical, and below 1% usually means mostly passive viewing. Numbers come from the Data API and may lag Studio by a few hours.
Four pieces line up with what you see after you click Calculate—context, headline score, formula, and the raw inputs.
The denominator in the formula. Shown in the bottom row so you can see reach next to reactions.
Public thumbs-up total—one of the two “active” signals in the engagement numerator.
Total comments on the video—the other half of the numerator; strong relative to views often means real discussion.
Your ER percentage plus a High / Average / Low label, with the formula printed underneath for quick screenshots or decks.
Use a watch link, Shorts URL, youtu.be short link, or the raw 11-character video ID for any public video.
We pull live view, like, and comment counts from the YouTube API and apply the ER formula automatically.
Confirm the thumbnail and channel line, check the percentage and badge, glance at the formula, then scan Views / Likes / Comments if something looks off.
Brands use engagement rate to filter creators whose audiences are genuinely active rather than inflated by inactive subscribers.
Compare your videos against top performers in the same niche to set realistic engagement benchmarks for your own uploads.
Spot which video formats, lengths, or topics drive the highest engagement so you can double down on what works.
High engagement signals YouTube's algorithm to push the video further. Tracking it over time shows whether a video is gaining or losing traction.
Include engagement rate in media kits or sponsor decks to demonstrate audience quality beyond raw subscriber numbers.
Agencies track engagement rate before and after a campaign to measure lift and prove ROI to clients.